Job Description
Job Summary The Traffic Manager is responsible for the accurate, timely, and efficient trafficking of creative assets across a highly complex, large-scale, multi-channel account portfolio. This role plays a critical function in ensuring media buys are fulfilled correctly and on schedule across traditional and digital channels, while serving as a strong collaborator with Account Management, Media, Production, and external partners.
The ideal candidate brings deep hands-on traffic management experience, strong operational rigor, and excellent communication skills. This role may include light project management support, particularly in coordinating timelines, approvals, and cross-functional handoffs, but the primary focus is traffic execution and oversight.
Responsibilities - Lead end-to-end trafficking of creative assets for a highly complex, multi-channel account, ensuring accuracy, compliance, and on-time delivery
- Traffic assets across traditional and digital channels, including but not limited to: Broadcast, Digital & Programmatic, Paid Search, Paid Social, YouTube / Online Video, OOH, Print, and Site Direct
- Partner closely with Account Management and Media teams to obtain and clarify direction related to markets, messaging, assets, run dates, and specifications
- Generate and manage Creative IDs, file naming conventions, and asset tracking to support reporting, dashboards, and audits
- Input and maintain accurate trafficking details within Media Insertion Orders (MIOs) and related systems
- Coordinate internal and external approvals prior to releasing traffic instructions to media partners and vendors
- Proactively identify risks, gaps, or timing issues and communicate solutions early to project teams
- Collaborate effectively across disciplines to ensure smooth handoffs and shared accountability
- Support light project management needs as required, including timeline coordination and status communication
- Ensure adherence to partner SLAs, internal processes, and quality standards
- Uphold our agency values : Humanity. Diversity. Integrity. Tenacity. Curiosity.
Qualifications - 5+ years of Traffic Management experience within an agency or media-driven environment
- Proven experience trafficking both traditional and digital media, including programmatic, search, and social
- Experience supporting large-scale, high-complexity, multi-channel accounts
- Demonstrated ability to manage multiple priorities and deadlines with exceptional attention to detail
- Strong written and verbal communication skills, with the ability to collaborate effectively across teams
- Required platform experience:
Smartsheet Basecamp - Strong understanding of agency workflows and cross-functional dependencies
Key Responsibilities - Creative Intake Stewardship: Manage the intake process for all creative requests, ensuring forms are complete, accurate, and clearly scoped for delivery.
- Creative Trafficking Execution: Process final creative assets and traffic them directly to media partners, ensuring all files meet required specs, formats, and deadlines.
- Timeline Coordination: Partner with the Project Manager to stay in sync on production schedules, helping ensure deliverables are sent out in lockstep with broader timelines.
- Delivery QA: Review final creative to confirm file readiness (naming conventions, formatting, file types, and specs) prior to trafficking to media partners.
- Documentation & Tracking: Maintain detailed trafficking logs and delivery records, updating stakeholders on file status and delivery confirmation.
- Cross-Functional Communication: Serve as the operational bridge between Project Management, Creative, and external media contacts to ensure clarity and accuracy in all outbound creative distribution.
- Problem-Solving: Proactively flag and resolve trafficking challenges such as unclear specs, missing assets, or media changes.
Qualifications - 2-5 years of experience in traffic management, creative operations, or production coordination within an advertising or marketing environment.
- Strong understanding of media and creative specs across multiple formats (digital, OOH, print, broadcast).
- Experience working with structured intake and trafficking processes.
- Exceptional attention to detail and ability to juggle high volumes of deliverables with accuracy.
- Proficiency with tracking tools or project management platforms.
- Clear communicator, both internally with teams and externally with media partners.
Preferred Skills - Experience trafficking creative across multiple channels simultaneously
- Familiarity with media plans and insertion orders
- Ability to quickly learn new systems and spec guidelines
Preferences - Bachelor's degree or equivalent professional experience
- Experience working in hybrid Traffic / Project Management environments
- Comfort operating in fast-paced, deadline-driven client settings
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. The [company] is an Equal Opportunity Employer.
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