Job Description

Creative Director

New York, NY

The Role

We're looking for a culturally-obsessed, social-first Creative Director to lead bold ideas that earn attention, drive conversation, and shape what brands look and feel like online. We want self-starters, makers, tastemakers, and creative visionaries who thrive at the intersection of storytelling, internet culture, entertainment, and innovation.

This role is for someone who deeply understands how modern brands win in social, not just by advertising, but by becoming part of culture. You'll lead breakthrough creative across TikTok, Instagram, YouTube, emerging platforms, influencer partnerships, and more, built to travel online.

The ideal candidate has a sharp creative point of view, strong leadership instincts, and a proven ability to develop social-first campaigns and content that people actually want to watch, share, remix, and talk about. You instinctively know what works on the internet, why it works, and how to evolve brands to stay ahead of culture instead of reacting to it.

You'll partner closely with strategy, production, accounts, creators, and clients to build campaigns and content that break through feeds and drive real business impact.

Responsibilities

• Lead creative vision and execution across social-first brand campaigns, always-on content development, influencer activations, content series, and cultural moments.
• Develop breakthrough ideas designed for platforms like TikTok, Instagram, YouTube, and emerging social channels.
• Push brands beyond traditional advertising into culturally relevant storytelling and internet-native creativity.
• Oversee concept development, copy, art direction, content execution, and creative quality across multiple accounts.
• Collaborate closely with strategy, production, and account teams to bring ideas from pitch through launch.
• Lead and mentor designers, copywriters, art directors, editors, and creators to produce best-in-class social work.
• Create high-performing campaigns and content that balance brand storytelling with platform-native execution.
• Pitch prospective and existing clients on campaign concepts, creative opportunities, and cultural trends.
• Stay relentlessly tapped into internet culture, trends, creators, entertainment, music, sports, fashion, and emerging digital behaviors.
• Identify new formats, technologies, and creative opportunities that keep our clients ahead of the curve.
• Partner with leadership on agency growth initiatives, new business pitches, and evolving creative capabilities.

Qualifications

• 10–15+ years of experience in creative advertising, brand marketing, or social-first agencies.
• Strong portfolio showcasing breakthrough social campaigns and culturally relevant brand storytelling.
• Deep understanding of emerging AI tools and creative technologies, with the ability to leverage AI to enhance ideation, content development, workflows, and social-first storytelling
• Strong understanding of social platforms, creator culture, and modern content ecosystems.
• Experience leading campaigns from concept through production and activation.
• Exceptional creative instincts across copywriting, art direction, storytelling, and content strategy.
• Proven ability to lead and inspire multidisciplinary creative teams.
• Strong presentation and client-facing communication skills.
• Deep understanding of what makes content resonate, spread, and perform across platforms.
• Highly organized and capable of managing multiple projects, teams, and deadlines simultaneously.
• A collaborative leader who elevates both the work and the people around them.

We look forward to hearing from you!

BASE SALARY RANGE

Our estimated range for this role is $160,000-180,000*

*Don't let this range drive your decision to apply. Actual compensation packages are based on the level of skill and experience each candidate brings to their role. Similarly, there might also be a more senior or junior position available, that would be a better fit with your expertise. For example, a person may apply for a Senior Creative Producer role, and we may assess that their skills are at the Creative Producer level. Each level has its own compensation range.

At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls.

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