Job Description

General information

Ref # 22290

Remote? No

Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

The Opportunity

The Copywriter is a versatile, concept-driven individual responsible for developing engaging, on-brand content across a wide range of paid and owned channels. This role requires a strong writer who can translate strategy into creative, on-brand messaging while managing multiple deliverables in a fast-paced, collaborative environment. You'll partner closely with designers, product owners, marketing and PR teams to develop messaging that is engaging, consumer-focused and performance-driven.

The Work Itself

• Write and edit creative, engaging and on-brand content for a variety of mediums and channels, including paid media, organic and paid social, digital experiences, email, blogs and long-form content, and video and audio scripts.?
• Use AI-powered tools to support ideation, drafting, content variation, personalization, optimization and performance testing while maintaining strong human judgement, brand alignment and creative quality.
• Collaborate with cross-functional teammates and stakeholders to translate creative briefs and campaign strategies into persuasive messaging and concepts.
• Adapt messaging for different audience segments and stages of the customer journey.
• Maintain consistency in tone, voice and messaging in alignment with brand standards.
• Contribute ideas during brainstorming and concept development sessions.
• Manage multiple projects and timelines while maintaining attention to detail.
• Use data and performance insights to inform and optimize future copy and creative testing.
• Present and articulate creative approach and rationale to internal partners as needed.

The Skills You Bring

Minimum Qualifications

• 1+ years of experience
• High School Diploma or GED equivalent

Preferred Qualifications

• 3-5+ years of professional copywriting or content writing experience (agency or in-house)
• Portfolio demonstrating strong, multi-channel work
• Strong attention to detail?
• Experience or understanding of working within brand standards
• Working knowledge of AP Style?
• Creative, out-of-the box thinker with a growth mindset
• Analytical with the ability to interpret content performance insights and optimize accordingly?
• Self-starter that can take direction and work autonomously in meeting multiple deadlines a week
• Understanding of SEO best practices, LLMs and optimizing for AI
• Experience with Adobe Creative Suite

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

• Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
• Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
• Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range:

An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Emerging: 55000

Experienced: 75000

Expert: 95000

Incentive Compensation: This position is eligible to participate in our annual incentive plan

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